Midstates Connect
Strategically and Seamlessly
Introducing Midstates Connect, a service offering from Midstates Group designed to bridge the gap between traditional direct mail and today’s digital world. Powered by cutting-edge technology, Midstates Connect brings your print campaigns to life with the power of digital marketing all under one roof, fully managed by your trusted Midstates team.
Whether you’re sending postcards, catalogs, or promotional flyers, Midstates Connect ensures every campaign delivers measurable results and drives more conversions. Midstates Connect is an all-in-one direct mail + digital marketing platform that enhances every mail campaign using advanced tracking tools, retargeting, and omni-channel advertising.
combining print + digital
Increase response rates
Extend your campaign’s reach
Provide real-time tracking and reporting
Drive higher ROI from your direct mail budget
How it works
1. Audience Selection
Determine the target market for the direct mail piece being sent out. We can use your list or produce one for you based on your target market.
2. Mailpiece Design
Design the piece that will go out in the direct mail campaign. We can use your design or have our graphics team design one for you based on your images, differentiators and call to action
3. Mail Scheduling
Determine mail launch date to schedule print and mail scheduling
4. Email Scheduling
Set up pre & post email campaign around mail date
5. Digital Targeting Options
Determine what digital targeting options to use for campaign. Options include: SocialMatch, Personal QR Codes, Informed Delivery, Call & Text Tracking, Online Follow-up, Social Media Follow-up, LeadMatch, YouTube Ads, Google Ads, Geotargeting
6. Reporting & Re-evaluation Period
Mail Delivery Notification, Dashboard Overview of Engagement, Impressions on all targeting metrics
Custom Campaigns
Midstates Connect can customize this offer based on your budget and number of contacts on your list you are targeting. Cost of program depends on how many pieces we do and how many touches are chosen for digital marketing. Below are the items used in the program:
- Mailing List
- Designed Mail Piece - postcard, catalog, promotional flyer, etc.
- Print of Piece
- Mailing of the Piece
- Email Campaign
- Personalized QR Codes for each piece
- Mail Tracking Metrics
- Up to 15 Digital Technologies Designed to target & retarget your mailing list over a 30-day period
- Dashboard Analytics - you will have access to view your reporting at any time and we will review it with you at the end of each campaign to decided on next steps
Why Midstates Connect?
When you combine Midstates’ reliable direct mail and fulfillment expertise with the intelligent, automated tools of Midstates Connect, your marketing becomes more strategic, more data-driven, and more effective.
Whether you're targeting a local audience or a national customer base, Midstates Connect gives your campaign the power of digital without losing the impact of print. In today’s market if you are not targeting your audience in a from multiple channels like mail, email and digital channels, you are missing opportunities. Midstates Connect allows you to do all of this at one spot and get analytics around each campaign.
